The Royal British Legion: Poppy Appeal

The Poppy Appeal was first launched in 1921, after the establishment of The Royal British Legion - to help support those who have and will serve in the war. It is now their biggest yearly fundraising campaign, held throughout November during the period of Remembrance.

Historically November 11th is known as Remembrance Day, or Armistice Day - as it commemorates the specific armistice of 1918 that ended World War One. Traditionally, a two-minute silence at 11am marks tribute to those who lost their lives.

"All locomotion should cease, so that, in perfect stillness, the thoughts of everyone may be concentrated on reverent remembrance of the glorious dead."
 King George V

With this in mind the poppy was specifically chosen to reflect the lives lost in World War One, as they grow in the battle fields of northern France and Belgium.

Today The Royal British Legion remains at the heart of looking after our Armed Forces community. With donations used to support members of the Armed Forces, these funds are divided up into different areas including rehabilitation courses, career advice, campaigning and more.

So, to commemorate this year’s Armistice Day we will have our annual Poppy Appeal campaign in both our Sloane and Burlington stores to fundraise in support of The Royal British Legion. In addition, we will be offering 10% off any red products* until November 11th - a percentage of these sales will also be donated.

*T&C'S apply - discount automatically applied to red items at checkout, only applicable to full price items.