Lux Life Magazine: Pickett Celebrates 30th Anniversary

Pickett celebrates 30-year anniversary

This year luxury leather goods brand Pickett celebrates its 30-year anniversary.  With a shop in both Burlington Gardens and on Sloane Street, Pickett offers an unsurpassable service in its inviting emporium. It’s a voyage of discovery as the store is a collection of rooms, each revealing product in specific areas to showcase the feel of home, complimented with eclectic furniture and art. In the Burlington Gardens location, you’ll discover an exhibition space used by collaborating retailers, designers, artists and art galleries who have an association with Trevor Pickett. These exhibition events have a synergy with Pickett, sharing their passion for fashion, style and luxury. Pickett aspires to make the shopping experience a memorable and engaging one as customers experience the “Pickett World” where it is beyond shopping, but a destination in which all the products and art a natural opportunity for new discoveries and discussion, just like that at a cocktail party.

Pickett remains the last bastion of luxury English goods, representing an authentic artisanal offering since 1988. Being quintessentially English with a sense of the whimsical and eccentric, the shop retains a unique experience which is so much of the brand’s success and individuality.  Having moved from the Burlington Arcade, and expanding the Sloane Street location to include retail space on Sloane Terrace, Pickett has entered a new era; one which allows Trevor and his staff to embrace new space and look after clients in a supportive way.  With more space at both stores, the pieces have room to breathe. ‘All the elements of our retail experience are focused on identifying with whoever walks through our door, remaining authentic in our service and quality of our product,’ Trevor explains. ‘Our stores echo the Pickett culture, providing unsurpassable service in an inviting environment, where people are guided through magical rooms of discovery, reminiscent of Alice in Wonderland.’

Trevor Pickett began his work in luxury retail at a leather company in the Burlington Arcade at the age of 16. After eight short years Trevor bought the business, renaming it to his surname, Pickett. Inspired by the likes of Georgina von Etzdorf, textile designers who bought a sense of colour into design and a new way of using it, and a contemporary of Trevor’s Emma Willis as she reinvented and maintained the quality of shirt making – something that was the norm in the middle of the 20th century but remains available in few stores today. Trevor also talks of his admiration of Jo Malone, he says ‘every fragrance she creates is totally individual and has a contemporary twist’. Pickett, just like Emma and Jo Malone, strives to achieve exceptional quality and unique design thanks to their longevity of knowledge of products and customers. With over three decades of experience within the industry, Trevor and his team have developed the brand into one now known for exquisite gifts. Expanding beyond leather, Pickett also offers pashminas, gloves, jewelry and Kilim slippers.

Realising early on that his customers desire variety and choice, the Bespoke Service became an integral part of the Pickett identity, which is now offered at the Leather Library in Burlington Gardens.  The service takes raw materials and produces unique pieces as individual as their owners. ‘I am often asked what luxury is,’ says Trevor, ‘one special part is having the ability to create something utterly and completely yours that has your style and spirit, which no one else can replicate. That is what we strive to give at Pickett, especially in a world where services like this are diminishing.’

In celebration of 30 years of Pickett, Trevor has launched his Picket Privé collection, an exclusive collection of Trevor’s personal picks from Paris. One piece of each item will be available to purchase from Pickett and thus following made to order only. The one-off collection includes unique pieces such as a bejeweled cuff bracelet and ostrich leg card cases, representing Trevor’s passion for style and fashion.

The anniversary year will also see a new bespoke collection released in Burgundy – the strongest selling colour in the mid-eighties – in a wide variety luxury leathers, with a retrospective of Pickett classics that will be reincarnated with today’s consumers’ needs considered.

In the last 30 years of building his business, Pickett’s journey has taken the brand down many paths, but the ethos remains the same. ‘We create special products that are traditional but made fresh,’ Trevor says. ‘Pickett is the unique twist of the classic and the contemporary, delivered to our clientele with understated integrity and care. This has remained the root of our brand for the last 30 years of the business, and will continue to do so.’

Lux Life Magazine